- Carmel, Indiana
- Working Hours : 08am - 05pm
Matt Kelly is a fractional growth and Salesforce consultant focused on helping companies get more value—from both the technology they’ve bought and the contracts they’ve signed.
As Director of Strategic Growth at Bold Orange, Matt has spent recent years growing a Salesforce Marketing Cloud practice and helping customers realize real, measurable value from their investments in Salesforce and related MarTech. LinkedIn
His work sits at the intersection of GTM strategy, Salesforce & Agentforce, and commercial optimization. In practice, that means he’s as comfortable in an executive pipeline review as he is talking through data models, license utilization, or the fine print of a renewal order form.
Matt created M3 Consulting for growth-minded teams who:
When he’s not helping teams ship better customer experiences, you’ll usually find him learning the latest Salesforce AI and Agentforce updates, trading notes with other ecosystem leaders, or cheering on his network as they close out another #Q4Magic. LinkedIn
(Feel free to add personal touches: location, family, hobbies, etc., if you want more warmth.)
Years Of Experience In Business Consulting
The economics of fractional leadership, the reality of Salesforce overspend, and the explosive growth of AI agents make this the perfect moment to rethink how you lead GTM, systems, and spend.
Hiring a fractional CMO-style executive can reduce executive marketing costs by 40–65% versus a full-time CMO, whose total compensation often runs $245,000–$550,000+ with benefits and incentives. Clarity Digital Agency
Industry analysis shows more than 30% of SaaS spend is wasted on unused or underused licenses, with Salesforce customers among the worst offenders—and many organizations discover that about a quarter of their Salesforce licenses aren’t being used at all when they finally audit usage. NPI Financial+1
Salesforce research projects AI agent adoption will grow 327% in the next two years and deliver about a 30% productivity gain for organizations that implement them. Salesforce And as of mid-2025, Agentforce has already closed 5,000 deals (3,000 paid), with nearly 50% of Fortune 100 companies using Salesforce Data Cloud and AI as part of their strategy. Cyntexa
Ready to get more from the Salesforce and Agentforce investments you already have? Let’s design a smarter path forward.
You could use these in a “Why Fractional? Why Now?” band with icons.
AI agents and Agentforce are scaling fast.
Salesforce research projects AI agent adoption will grow 327% in the next two years and deliver about a 30% productivity gain for organizations that implement them. Salesforce
And as of mid-2025, Agentforce has already closed 5,000 deals (3,000 paid), with nearly 50% of Fortune 100 companies using Salesforce Data Cloud and AI as part of their strategy. Cyntexa
Our commitment to integrity, collaboration, and impact-driven aim to inspire and shape the future of business growth
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A well-crafted marketing strategy is the foundation of any successful business. It serves as a guiding how a company reaches its target audience, communicates